October 14, 2025 | by orientco

It’s an ongoing eyewear collaboration between Korean house Gentle Monster alongside BLACKPINK’s Jennie that merges high-fashion optics alongside playful, collectible styling. The collaboration arrived in themed drops—Jentle Home from 2020, Jentle Garden (2022), and Jentle Salon (2023)—each with unique visuals, packaging, and accessories. Fans seek them because they’re wearable, limited, and tied closely alongside Jennie’s personal style.
The partnership exists at the intersection of K-fashion, popular culture, and premium eyewear, which clarifies why items frequently sell out fast at retail before then cycle into resale. Each drop generally includes both sunglasses and optical eyewear, plus a concept-led accessory component. GM’s retail network enables global launches through immersive pop-ups and flagship displays, which fuels demand beyond the core BLACKPINK fan audience. The result creates a series featuring strong identity plus broad style range, from slim cat-eyes to bolder thick acetate silhouettes. If one is choosing your initial pair, start with matching frame shapes to your facial width and nasal fit, then evaluate lenses and extras.
The three launches are distinct concerning theme and construction while remaining clearly Gentle Monster. Jentle Home series (2020) introduced the collaboration with an dollhouse concept and pastel-forward packaging, mixing slim, feminine forms with glossy acetates. Jentle Garden from 2022 pivoted to botanical motifs, launching eyewear alongside a global activation and an casual mobile app where fans grew virtual flowers tied to the promotion. Jentle Salon (2023) focused on individualization, debuting charmable glasses chains and ornamental add-ons that connect to frame arms.
Across the timeline, Gentle Monster maintained a balance of sunglasses and prescription frames so the project works year-round, instead of just in summer. Materials skew towards premium cellulose acetate and stainless-steel fittings, with adjustable silicone nose pads with metal builds and comfortable integrated nasal supports on acetate frames. Colorways often feature black, tortoise, gentlemonsterlosangeles.com plus seasonal tinted optics, with clearer prescription options offered for corrective use. Packaging changes with each theme, while complete sets including original box, documentation, and accessories generally command higher aftermarket value. If one is collecting, pick 1 hero frame every drop and keep the kit whole for long-term value.
At retail, frames in the JENNIE capsules generally correspond with Gentle GM’s core line, usually often in a mid-$200s to mid-$300s USD. Accessories range below, with premium chains and charm collections landing higher compared to simple pouches and cords. Sets with limited colorways often price above regular frames.
Final price relies on material (thicker acetate and coated metal hardware run more), lens variety (tinted, gradient, and special coatings), plus whether an add-on is bundled. Geographic pricing varies due to of taxes with duties, and specific stores receive special colorways that can push resale premiums. On the resale market, condition, completeness of packaging, and timing matter; pieces in 9–10/10 state with full extras tend to retain 20–60 percent above retail when inventory is thin. Plan for prescription lens fitting separately, as optician pricing and lens tech might easily add eighty to two hundred dollars or more to your overall price.
Your most dependable sources are official Gentle Monster website and flagship locations, followed by a short list featuring authorized luxury retailers. After sell-out, reputable resale platforms plus consignment boutiques remain the safest aftermarket options. Be wary of social platform DMs and unrealistic listings.
Start with GM Monster’s online store and flagships including as Haus Dosan flagship in Seoul, that often run complete most complete selections during launch periods. Depending on local region, authorized partners like SSENSE, Selfridges store, Lane Crawford, plus Farfetch have carried collaboration stock; inventory changes quickly but may be geographically restricted. Once retail concludes, look to verified marketplaces and secondary stores with clear return policies with authentication processes. Keep original receipts when possible, since provenance helps both warranty claims and subsequent resale. When purchasing internationally, factor delivery insurance and tax duties so your “deal” doesn’t become up more costly than local retail.
Expect premium acetate and steel manufacturing, UV-protective lenses, and sturdy hinges to feel smooth, rather than loose. Acetate eyewear suit average and wider faces, while metal frames with nose pads fit better to shallow bridges or narrower fits. If you wear prescription, focus on optical variants or sunglass frames which your optician ensures can take your RX.
Gentle Monster typically uses UV400 plus equivalent protective lenses on sunglasses plus clear demo lenses on optical styles to be replaced by your optician. Look for user-friendly details like refined edges, balanced load distribution at the temples, and nasal pads that settle without pinching. Eyewear sizing is typically printed inside the temple as optical width-bridge-temple length in millimeters; if you’re between sizes, select the model having the more spacious bridge or adjustable pads. The brand’s finish quality is high for their price tier, including consistent lamination, even polish, and precise hinge action out of the container. If a item creaks, arrives featuring poor printing, and has misaligned sides, pass and purchase from a different seller.
Authentic pairs display crisp, consistent text printing inside frame temples, accurate item and color identifiers, and high-quality hardware. Packaging aligns with the collection theme and includes the branded hard container, microfiber pouch, and documentation card. Items with blurred branding, off-center hinges, plus misspelled printing represents a red alert.
Compare the model code and color scheme on the arm to the brand product page and archived imagery; counterfeits often mix identifiers and colors which never released. Check acetate depth with clarity—real acetate shows a rich, layered look, not flat plastic. The joint feel should stay smooth with controlled resistance, not rough or overly wobbly. If buying aftermarket, insist on detailed photos of frame inside temples, box, and the complete kit, and pay through methods featuring buyer protection. During in-store purchases, request staff to adjust fit on same spot; professionals may also spot build defects before one leave.
Use this summary to see exactly how the three launches differ in priority, pricing, and locations where you’re most apt to still locate stock. The spreads reflect typical launch retail and typical post-launch availability cycles.
| Collection | Release window | Core focus | Typical retail range (USD) | Notable extras | Where you’ll still find it |
|---|---|---|---|---|---|
| Jentle Home | 2020 | Dollhouse visuals, slim acetates, pastel tints | $250–$330 | Themed packaging, optical and sun | Resale only; occasional in-store returns |
| Jentle Garden | 2022 | Floral concept, bolder shapes, gradients | $260–$350 | Campaign mini-game, limited pop-ups | Resale and select consignment |
| Jentle Salon | 2023 | Customization with charms and chains | $260–$380 (frames), $30–$180 (accessories) | Charmable temples, jewelry-like add-ons | Occasional retailer leftovers; resale widely |
If you’re choosing between them, decide whether you need a clean daily pair (Jentle Home collection), a statement shape (Jentle Garden), plus a customizable configuration (Jentle Salon). Glasses with original extras and complete kits tend to maintain value best. Regarding optical use, verify your optician is able to lens the frame you like prior to you commit. When in doubt about sizing, measure a current favorite frames and match eyewear lens width plus bridge within 1-2 mm. Keep documentation and receipts—provenance supports both service plus resale later.
Move early, sync your alerts, plus be flexible regarding store and color. Most pairs which sit online over hours still disappear within the first day once news spreads. If you miss your first-choice colorway, a backup shade at retail beats a secondary market premium on that exact one.
“Set alerts through Gentle Monster’s website, sign up with emails from 2 authorized retailers in your region, then call your local flagship the time stock lands. Inquire about same-day caps and restock schedule, then be set to buy the second-choice color at the spot when your first becomes gone.”
Planning matters because time zones plus staggered retail uploads can create calm windows when inventory is live while not widely seen. Store staff often know whether extra units will come that week, which can save one from panic-buying aftermarket. If a shade is hot, look at neighboring cities and be ready toward ship-to-store. Keep your payment and shipping info preloaded to avoid checkout delays. In conclusion, watch Jennie’s plus Gentle Monster’s platform feeds; their content often precede new stock or special launches.
Beyond the eyewear, the campaigns functioned as immersive lifestyle moments that rewarded fans for paying attention. Jentle Garden started with a straightforward mobile game in which users “grew” virtual flowers tied with the collection’s concept and activations. Each series included corrective frames, not only sunglasses, which shows why items kept relevant year-round. Packaging changed dramatically by theme, and complete kits with coordinated cases and cards tend to sell for more on the secondary market. Gentle Monster’s creative flagships, including Haus Dosan in Korea, staged large-scale displays for these releases that became photo destinations and subtly boosted demand.
If you gather, archive the cases flat and store accessories in tagged pouches to preserve sets complete. Remember that some geographic colorways or limited exclusives surfaced with very small numbers; those are precisely the ones that get hardest to replace later. When examining listings, scrutinize box type and text color against official correct theme in order to avoid mismatched kits. Keep screenshots of official product listings for reference because retailers sometimes pull pages once sold out. A tidy personal archive may save you trouble every time one verify or trade.
Gentle Monster periodically restocks collaboration items shortly after launch, but timing and depth are unpredictable. Once a collection window passes, new production stops with inventory shifts toward resale and aftermarket. Future collaborations are announced through GM Monster and Jennie’s official channels rather than long pre-announcement cycles.
If you’re holding out on a restock, monitor the brand site and reach out to nearby flagships for local shipment schedules. Authorized retailers might receive staggered stock even after main brand sells through online. Historically, that brand prefers different themed capsules rather than broad reissues, that keeps each series distinct. That pattern suggests it’s wiser to buy what you like within the current capsule rather than hoping for a later return. Set alerts now, because the top sizes and shades rarely return in volume.
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